Britain's transition from a predominantly rural pre-industrial nation Essay

Britain's transition from a predominantly rural pre-industrial nation to a more urbanized industrialised country was the key change in economic and social development in the century after 1750 discuss - Essay Example From an historical perspective, the difference was fundamentally transformational. The changes wrought by industrialization have set human society on an arguably irreversible path. The country of origin of these changes and thus also the country wherein occurred much of the first research into them was Great Britain. There has been much debate as to the reasons for their onset, but as to the existence of the changes themselves, very little in the way of denial can be maintained. It was in Britain that the sparks of the Industrial Revolution were first lit and the appearance of ‘modern’ socio-economic phenomena began to be seen: urbanization and rationalization. As Eric Hobsbawm put it: ‘[t]he Industrial Revolution marks the most fundamental transformation of human life in the history of the world recorded in written documents’ (Walton 1987, p. 89). In the case of Britain and the world then, the changes were both fundamental and prototypical. Britain was the first to undergo them. Volumes could be written about all these changes. Here we will seek to analyse some of them so as to get an idea of their effects. The case must be made that these changes stood as the most significant economic and social developments of the last three centuries. It must be recalled that the nature of socio-economic relations prior to industrialization were feudal. Here we must look at the Britain of the mid to late nineteenth century and in a way compare it the one which existed 100 to 150 years prior. This should not be allowed to foster an all too simplistic depiction of the industrialization/modernization process as being one which did not exist and then did exist ex nihilo. The modern era and industrialization, as the socio-economic stage after feudalism, came about gradually and not ‘all at once’. For the purposes here, these phenomena will be presented with attention paid to

New Media and Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words

New Media and Consumer Behaviour - Essay Example This paper provides a critical discussion of how the presence of social media influences or shapes consumer behaviour with real-world examples of social media as a contemporary marketing and relationship-building tool. The dynamics of social media and consumer psychology Smith (2009) identifies that blogging, video-sharing and social networks are entering mainstream and are no longer a niche market activity in multiple demographic groups. User-generated content materials have improving the ability of consumers to publish their opinions about products and services and also improve the relationships with the global and local communities. Social networking sites such as Facebook and Twitter allow for instant publication of thoughts and ideas whilst also providing consumers with a new visibility, especially related to video-sharing, that fulfils their needs for affiliation. Bainbridge (2009) informs that consumers are also demanding portability with their electronic devices, thus advance ments in smart phone development and similar devices give portable access to social networking to serve as a form of diary for their current thoughts and impressions on a variety of different subjects and social commentaries. This contemporary access to new media is effective in satisfying consumers of many different socio-cultural and socio-economic backgrounds due to inherent needs and motivations that are shared by virtually all consumers globally. â€Å"A whole range of psychogenic drives stems from our social environment, culture and social group interactions† (Evans, Jamal & Foxall, 2009, p.5). These psychogenic drives are status-related needs or simply finding a sense of serenity regarding one’s place in the social stratification system. According to psychologists, one of the basic motivational drivers is the establishment of a sense of belonging, believing that one must be recognized by peers and general society through group affiliation. Under most models, est ablishment of higher-order psychology cannot be established without this affiliation. â€Å"The satisfaction of the need for esteem produces self-confidence, prestige, power and control† (Gambrel & Cianci, 2003, p.146). People in global society also need to feel as though they are having an impact on their environment as it relates to power and control (Gambrel & Cianci). These inherent needs for recognition from society and peers are also present in youth consumer markets. According to Berten & van Rossem (2008) adolescents are especially influenced by peer relationships and feedback with whom they have strong interpersonal connections as well as their desired reference group. This is important to understand as it relates to youth markets since they are considered to be â€Å"one of the most cynical, fast-moving and fragmented markets brand owners can hope to crack† (Forsey, 2009, p.21). Usually trend conscious, the youth market is a concentrated user of social media and thus understanding their psychological make-up is important to critically assess the role of social media for modern marketing practices. Therefore, it should be said that social media is not just a recreational past-time anymore for youths and older target markets, but represents a lifestyle activity that is mainstream and a conventional social outlet. Through the use of