Manage corporate citizenship and sustainable - Myassignmenthelp.Com

Question: Discuss about the Manage corporate citizenship and sustainable. Answer: New Marketing Realities It is evaluated that without marketing no business can survive for a long time in the competitive environment. Marketing is important for every organization so that the activities can be conducted in a smooth manner. To achieve large market share it is evaluated that company should focus on proper marketing. By conducting proper marketing the customers can easily know about the products and services. Marketing realities can be discussed by giving focus on the key factors. The key factors are: Competition Competition is considered as an essential aspect when the company wants to enhance its operations in the market. As it is seen that the competition level is not decreasing day by day but it is enhancing day by day. The rise in the level of competition has given negative impact on the overall performance level of the organization. For giving information to the customers proper advertisements should be taken into consideration. To sustain for a long time in the competitive market, the company should those strategies that help the company to grow in the market. Proper and effective strategies if considered can also give enhancement to the overall objective of the organization. Globalization It is the important factor that is considered under the market realities. The company can increase the overall profitability by globalization. By globalization the products and services in the market the company can easily enhance the growth in the market share. This can also help to attain large market share globally. The process of globalization if considered by the organization gives direct impact on the profitability and revenue of the organization. Globalization has a linkage with many countries and also it assists and supports the activities of the organization (Crane and Matten, 2016). By giving emphasis to the marketing realities it is evaluated that now a day's the main emphasis of the customers is on buying the products and services online. There are many online websites that offer products and services at low cost and also with various attractive offers and discounts (Dunning, 2014).Online shopping assists the company to consider a large number of the consumers so that the knowledge of customers can be increased. It also helps to the company to induce customers to purchase the products and services in an effective manner (Baylis, 2017). Technology By giving emphasis to latest technology it is analyzed that the company can attain goals and objectives of proper technology is considered for conducting the operations of the organization. Marketing has the proper connection with the technology. As it is seen that company can operate the activities so that the overall goals and objective of the company can be attained. If the company considers the latest technology then the overall productivity level is also enhanced with the increase in overall profitability of the organization. The products that are manufactured in a long time can be manufactured in less time if latest technology is adopted by the organization. So the main focus of the company should be adopting the new technology in the market so that the products can be manufactured in a proper way and in less time (Sheth and Sisodia, 2015). Change in Future The 3 key factors can also bring a drastic change in future if they are considered by the organization in a proper manner. The key factors are Competition, globalization, and technology. Competition Competition brings a drastic change in future. Due to the increase in competition level the company should consider proper strategies to survive in the competitive environment. If the strategies that the company considers are not effective, then it can create problem to accomplish goals and objectives (Pieterse, 2015). Globalization This is the factor that helps the companies' to increase the strategies related to marketing so that the profits can be achieved. Globalization can offer the products and services worldwide (Amin, 2014). Technology The latest technology can bring change in the overall sales of the products and services. It is evaluated that the technology helps the organization to increase the goodwill in the market. If the organizations have proper strategies then the activities can be conducted in a smooth manner. A large number of customers can be attracted towards the products and services and in less time (Lusch and Vargo, 2014). Forces that affect marketing Technological factor It is seen that the demand of the product can be increased by taking into consideration latest technologies. If the organization does not consider the latest technology, then it can be difficult to survive for long-term in the market. To enhance the productivity level and also to increase the overall sales of the company t is important to consider proper marketing strategies. If the promotion of the products and services is not done on a social platform, then it can give negative outcome to the company. So, it is important to give emphasis to the latest technology so that the products and services can be promoted (McCaffrey et al.., 2016). Increase in the competition level Marketing is known as an important part of the company. Marketing should be done properly so that marketing can be successfully implemented. Marketing helps the consumers to know about the products and services available in the market. By considering the latest technology the companies can easily compete in the competitive environment. Proper strategies are also essential for the organization so that the operations can be operated smoothly (Hunt, 2014). Social-cultural factors Marketing is also affected by the socio-cultural. To conduct proper marketing it is essential to analyze the needs and requirements of the society so that proper activities can be operated. Marketing is done by taking into consideration the social-cultural factor that increases the sales and profitability of the company. The promotion of the products on a social platform can give direct impact on marketing (Kawsar and Raj, 2017). Cadbury Dairy Milk The discussion will be made on Cadbury Dairy Milk. The discussion will be made by considering the Cadbury Dairy Milk. The main emphasis given by the company is on targeting the individuals who are of age 10 to 75. It is analyzed that Cadbury Dairy Milk enhances the satisfaction level of the customers. Positive image can be evaluated to attain profitability. The age group on which focus is given varies from 10 to 75. The market share is attained by the company just because of good taste and quality. The demand for the chocolate is more as the company takes into consideration proper strategies that help to increase the sales (Payaud, 2014). The sales can be increased if the company gives emphasis on teenagers. If the focus is given by the company on the increasing the profits then it can be evaluated that the objectives are attained in a proper manner. Cadbury Dairy Milk tries to increase the goodwill in the market by offering discounts on the occasions and also a variety of different chocolates and packaging so that customer gets induced to purchase the product. Blackberry It is unsuccessful brand in the market. The company has not taken into consideration proper strategies to increase the demand for the products among the customers. The company is not able to attain growth in the market. It is analyzed that the organization gives focus on targeting the teenagers but the features given in the products are not according to the expectation level of the customers (Solomon, 2014). The products offered in the market are not according to the needs of the customers. The customer gives emphasis to the prices before purchasing a product form the market. The prices of the products are also high. At the same price, another brand like Samsung offers proper features. To compete in the market it is analyzed that effective strategies should be considered so that the company can conduct the activities for the long term. Blackberry should try to offers products at low cost so those customers get attracted towards the products. So, to accomplish the goals and objectives the company should consider the strategies so that the goodwill can be maintained in the market. To attain success it is essential to consider proper strategies. The company should also offer discounts and offers to introduce the new products in the market. Marketing is one of the important factors that should be considered by every company so that the activities can be conducted in a smooth manner. If the products and services offered by the company are not successful in the market, then it can give positive impact or the company has to face a huge loss. So, proper promotional strategies should be considered to enhance the overall sales. References Amin, S., 2014.Capitalism in the age of globalization: The management of contemporary society. Zed Books Ltd.. Baylis, J., Owens, P. and Smith, S. eds., 2017.The globalization of world politics: An introduction to international relations. Oxford University Press. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Dunning, J.H., 2014.The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Hunt, S.D., 2014.Marketing theory: foundations, controversy, strategy, and resource-advantage theory. Routledge. Kawsar, M.D. and Raj, R., 2017. Customer Relationship Marketing Tool for Growth of Religious Tourism Business: An Islamic perspective. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. McCaffrey, J., Martin, L., Brooks, A., Fischer, J.A., Mehta, M., Peralta, B. and Scott, A., 2016. Technology Usage and Preference for Nutrition Information via Technology in Low Socioeconomic Status Individuals.Journal of Nutrition Education and Behavior,48(7), pp.S55-S56. Payaud, M.A., 2014. Marketing strategies at the bottom of the pyramid: Examples from Nestle, Danone, and Procter Gamble.Global Business and Organizational Excellence,33(2), pp.51-63. Pieterse, J.N., 2015.Globalization and culture: Global mlange. Rowman Littlefield. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall